Long John Silver’s is celebrating summer, the peak seafood consumption season (besides Lent and Christmas) with a “Fishmas in July” campaign that kicks off with teaser spots on June 17, followed by a ...

Fishing season openers are underway across the U.S., with California celebrating its 'Fishmas' trout opener, Oregon approving summer salmon and halibut seasons, and Wisconsin introducing earlier trout ...

CASTING A LINE... in the heart of winter in Mono County? Chances are as good as Mammoth Mountain is tall that the bait would hit a patch of ice or at least some very chilly water. For the Eastern ...

For anglers looking to cast their lines on a glassy lake rimmed by the snow-capped Eastern Sierra, the best day of the year always comes on the last Saturday of April. It’s the opening day of trout ...

Long John Silver's is launching its first big summer push with a "Fishmas in July" campaign that includes a second Spotify collection of songs about seafood, GIFs that work as coupons and swag ...

The Eastern Sierra holds a special place in my heart. Not only are they rich in beautiful alpine lakes chock-full of trophy trout, but much of my childhood began there. As I arrived in the town of ...

On the last Saturday in April in the Eastern Sierra Nevada Mountains, the community gathers to celebrate the official opening of trout season, affectionately called "Fishmas." Each year, thousands of ...

Add Yahoo as a preferred source to see more of our stories on Google. An unusually warm winter in the Eastern Sierras meant more fishable water on Opening Day, like Twin Lakes in Mammoth Lakes | Photo ...