Although this isn’t news to any golfer serious about getting the most from their game — getting fit matters. Whether it’s for a new driver, wedges, irons, or a golf ball, having the right tools will ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. In 2026, golf ball technology has reached a new peak. With major manufacturers ...

The absolute best thing about my time on Tour is being a fly on the wall whilst the best fitters in the world dial in the best players in the world. The job itself is a far cry from what you might see ...

It is no secret that golfers who are fit for the proper equipment will perform better, and since the only piece of equipment you use on every single shot is the golf ball, getting fit for the right ...

For years, most golfers picked a golf ball for all the wrong reasons. They played what their favorite tour player played. They grabbed whatever was on sale. They used the ball their buddy swore by.

Welcome to Fully Fit 2026, GOLF’s new platform for providing you with real-golfer insights into what 2026 gear might be best suited for your game. To this end, we assembled six GOLF content creators ...