Lay’s big new rebrand is a reminder that potato chips are made from potatoes

The most popular potato chip in the world has a new farm-to-table brand to distance itself from ultra-processed food. Lay’s ...
Marketing Dive

Frito-Lay’s burner phones encourage fans to cheat on Flamin’ Hot Cheetos

Frito-Lay unveiled a campaign for its Flamin’ Hot line of spicy chips that riffs on romantic affairs and includes a branded phone giveaway, according to a press release. The marketer has partnered ...
MediaPost

Under Pressure, PepsiCo Remakes Lay's -- And Its Snack Strategy

As sales slip and investors agitate, the world's biggest chip brand gets a makeover built on real potatoes and fueled by real ...
Houston Chronicle

(PRN) Frito-Lay North America Names Jaya Kumar as Chief Marketing Officer for Frito- Lay North America

PLANO, Texas, June 27 /PRNewswire-FirstCall/ -- Frito-Lay North America today announced that Jaya Kumar is being named Chief Marketing Officer for FLNA, and will ...
Salon

Who invented Flamin’ Hot Cheetos is now up for debate in a new lawsuit against Frito-Lay

A former PepsiCo executive is suing Frito-Lay, claiming the company launched a “smear campaign” against him after they claimed he didn't invent Cheetos’ popular Flamin' Hot flavor. Richard Montañez — ...
QSR magazine

Cicis Pizza Reignites Brand Under New Marketing Leader Missy Lukens

After more than 25 years of building comprehensive marketing strategies for renowned brands like 7-Eleven and Frito-Lay, ...
AgWeb

‘The Little Farmer:' The Story Behind a Super Bowl Commercial That Captured Hearts and Put the Spotlight on Agriculture

It was a Super Bowl commercial with a story, and one that sprouted from a real potato grower in Wisconsin. Frito Lay and PepsiCo helped put the spotlight on agriculture Super Bowl Sunday, while also ...