Geico's famous animated Gecko used to turn up only in TV commercials. He recently enjoyed guest-star billing on a podcast. The cartoonish figure with the sophisticated accent appeared in June on WNBA ...

“Legend of the Lizard” is the culmination of a campaign Geico kicked off late last year by bringing back a Caveman mascot that had been on ice since 2018. The strategy shows the insurance giant trying ...

When we last saw the Geico Caveman, he was having nightmares about being slighted by the brand so many years ago, but resolved to tell his truth. Now, just as it appears that the character is getting ...

Geico paved the way for insurance mascots nearly 30 years ago, and while the brand has gone through quite a few characters over the years—destructive raccoons, talking camels, joyful piglets, gleeful ...

Add Yahoo as a preferred source to see more of our stories on Google. Geico's Gecko ventured into new territory this week with its first live, unscripted podcast appearance, part of a new marketing ...

Geico is using generative AI to enable its gecko mascot to give podcast interviews and react to live events.

Netflix is running the first custom creative campaign for its ad-supported tier in partnership with Geico, according to news shared with Marketing Dive. The effort pairs the insurance firm’s gecko ...

GEICO's iconic character was back on screens for his 20-year anniversary in late 2023, and what better time to make a return than during the NFL playoffs. A new GEICO ad showed a self-aware caveman ...

Geico released a nearly 15-minute mock documentary profiling its Gecko mascot, part of the insurance firm's efforts to drum up discussion around Super Bowl LVIII, per details shared with Marketing ...