A few ads ago, Geico reintroduced its famed Caveman character, luring him out of his comfort zone to appear in what he thought was a documentary about him. He was wrong. Geico was instead interviewing ...

When we last saw the Geico Caveman, he was having nightmares about being slighted by the brand so many years ago, but resolved to tell his truth. Now, just as it appears that the character is getting ...

Geico released a nearly 15-minute mock documentary profiling its Gecko mascot, part of the insurance firm’s efforts to drum up discussion around Super Bowl LVIII, per details shared with Marketing ...

You know the GEICO Gecko, but do you really know him? This is the extraordinary tail, er, tale, of how the helpful green guy grew into the guru he is today. You'll laugh. You'll cry. You'll surely ...

The GEICO Gecko is arguably one of the greatest and possibly one of the most recognizable "spokes-animals" of all time. But exactly who is the voice behind that charming green CGI reptile who is able ...

“Legend of the Lizard” is the culmination of a campaign Geico kicked off late last year by bringing back a Caveman mascot that had been on ice since 2018. The strategy shows the insurance giant trying ...