The move aims to strengthen ties with consumers across age groups, supported by a campaign film showing the actor in a casual setting highlighting at-home hair colouring.

L'Oréal's Garnier brand, which markets hair color lines Nutrisse and Olia, shifted its social strategy to meet increased demand due to the coronavirus pandemic, according to details emailed to ...

Anyone who has ever done a DIY hair dye session knows that the fear of the color turning out wrong is very, very real. Will it actually be the shade depicted on the box? Will the hair color work with ...