Geico's CMO wants to overhaul the insurer’s marketing for an era when AI could change how consumers buy insurance.

When we last saw the Geico Caveman, he was having nightmares about being slighted by the brand so many years ago, but resolved to tell his truth. Now, just as it appears that the character is getting ...

Geico’s Gecko has pretty much been a solo act for his entire spokes-reptile career. But in a new campaign, The Martin Agency has brought on someone who can go toe to green toe with the money-saving ...

Geico's famous animated Gecko used to turn up only in TV commercials. He recently enjoyed guest-star billing on a podcast. The cartoonish figure with the sophisticated accent appeared in June on WNBA ...

It likely did not feel like marketing magic when The Martin Agency combined insurance, a lizard and a British accent in 1999. But alas, magic it became. More than 150 commercials later, the Geico ...