When you wear Lululemon apparel on the course (or off), it signifies very specific things to people around you.

Although this isn’t news to any golfer serious about getting the most from their game — getting fit matters. Whether it’s for a new driver, wedges, irons, or a golf ball, having the right tools will ...

Jordan Spieth made a huge tweak to his bag recently, and it's a great example of how prioritizing ball is the key to elite fitting.

Before taking on Shinnecock Hills, a Skratch editor got a golf ball fitting. Wyndham Clark's U.S. Open win showed why finding ...

When you wear Holderness & Bourne, on the course or off, what are people thinking about your style, attitudes and tastes?

Welcome to GOLF’s newest series “Firsthand with a Fitter,” where we dive into some of the most common questions golfers have about club fitting, issues they struggle with on the course and how ...

The folks at MyGolfSpy say they’ve cracked the golf-fitting genome, figuring out a way to properly fit a player for a club without having them take a swing or even leave their couch. Golf equipment ...

Callaway Golf Company receives a Hold rating as current valuation reflects near-term growth and margin expansion expectations ...

Club Champion is one of the fastest-growing businesses in the golf industry, with plans to have 80 stores by the end of the year. As more retailers eschew brick and mortar stores to focus on ...

Add Yahoo as a preferred source to see more of our stories on Google. More than almost any other golf apparel brand, Johnnie-O is all about vibes, so when you wear the company’s polos, quarter-zips, T ...