The golf grip is, arguably, the most important piece of the golf swing. That's because, without a trusted grip, your clubface will likely get twisted and end up either a tad open or a tad closed at ...

With the golf season on the horizon and many golfers visiting club builders and fitters for new grips or a tuneup, we are here to help you better understand the finer points of your equipment so you ...

GolfMagic rounds up the best grips in the game, as well as some handy tips about how – and how often – you should change yours.

When going through a proper fitting, we know that finding the right head and shaft combination plays a crucial role in lowering your golf scores. There’s also another key part of the club that often ...

Your grip is the foundation of every golf swing—and whether it’s weak or strong, it needs to match the rest of your swing. This video breaks down the differences between weak and strong grips, how ...

This video shows you one simple change that guarantees a proper golf grip. By adjusting just a small detail in your hand placement, you’ll gain better control, more consistency, and a smoother ...

Being able to control your club under any condition requires a solid grip, and these are the grips chosen by the top players in the world. When it comes to golf equipment, we labor over every detail ...

I have small hands and I play undersized grips. Last year when I talked to Golf Pride, they told me they've been seeing more ...

Every new piece of technology reveals something new and interesting about the golf swing. When it comes to grip pressure—meaning, how hard you should squeeze the grip while you swing—we started with ...

Soft Yet Secure Innovation Launching August 4, CP model features Plus4 tech and traction zones for enhanced comfort and swing ...

HOYLAKE, England — One of Matt Fitzpatrick's best qualities is how coldly analytical he is about his own game. Fitzpatrick charts every shot by game, and pours over the data. If something works, he ...