Google announced a new Hotel Booking Links program was formerly offered through the Hotels Ads system. Hotels and travel companies are encouraged to join. Current Google Hotel Ads advertisers don’t ...

Google is all around you. It’s on your phone as an operating system, as a browser, as an email client, as a cloud backup app, and so on. Since Google is everywhere in our lives, it’s easy to add our ...

There's no firm launch date for AI bookings, but Google aims for a seamless user experience. Meanwhile, competitors also are ...

Google just made it easier to book a hotel room, just in case you’re planning some travel for spring break. (Is it possible to write those words and not hear it in the voice of James Franco’s ...

Google is working on building out the experience with several industry partners, including Booking.com, Expedia and some hotel companies.

Pressure from regulators and maybe disgruntled partners prompted Google to add free booking links in search results and Maps in travel. Google certainly hasn't leveled the proverbial playing field ...

Google is developing hotel and flight booking through AI Mode, building on the agentic tools it introduced two weeks ago for ...

Google recently announced changes to how the website manages hotel booking links, including eliminating listing fees for hotels, online travel agencies and other booking sites. The search engine has ...

Google is expanding its free hotel booking links to show on Search and Maps, the company announced Wednesday. The company is also adding reporting capabilities, support for hotel rates in Google ...

After lots of experimentation, Google realized it didn't need a hotel metasearch site like Google Hotel Finder because it has the Google search engine. That is a formidable asset, to say the least, ...

Google is apparently testing out direct hotel booking. The company is seeking to have hotel searchers book and pay via Google rather than handing off the lead to a third party travel site or hotel ...

Craig Harkins posted a screen shot on Twitter of Google testing placing the hotel booking feature at the top of the search results, as opposed to under the right panel in the local knowledge card for ...