As part of the Future of Strategy 2022 report, Hans Lopez-Vito, a former CSO and now Chief Operating Officer at BBDO Asia, shared with WARC’s Anna Hamill thoughts on agency operations as an ...
11 June 2023 • Global demographics are shifting, and BBDO’s Hans Lopez-Vito explains how brands can adopt an inclusive, diverse and intersectional approach to consumer engagement as part of their ...
Mumbai: BBDO, the global marketing and communications agency synonymous for its work on many of the world’s most famous brands, hosted an exclusive client event at the Glocal Junction in Worli on 26 ...
Hans Lopez-Vito, executive planning director at BBDO China, on what makes him happy and the last time he cried.
Consumption and purpose mean different things to Asians than their Western counterparts, opines BBDO Asia's CCO in his analysis of a large study based on consumer data from mainland China, Korea, ...