If you plan to take on a toy line with an established brand that’s been around for almost 25 years, you need to bring something new to the playroom. For Hot Wheels, hoping to take on Tech Deck’s ...
Skateboarding icon Tony Hawk is partnering with Hot Wheels to release a new line of skateboards for kids to ride with their fingers instead of their feet. A "fingerboard" allows kids to simulate their ...
Hot Wheels was a major part of skateboarder Tony Hawk’s childhood. How could it not have been? As the action sports legend points out, he and the brand were both born in the same year—1968. In fact, ...
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