"The beautiful thing about Amazon and why it allowed us to succeed is that it really lowers the barrier to entry and reduces ...

Great demos require empathy, practice, and competitive clarity. See how to turn presentations into powerful growth assets.

Revitalizing an established brand can be risky, but allowing your brand to stagnate, not meeting your customers’ needs and expectations, can be worse. If you are still wondering about Coke, The ...

That’s a familiar phrase in brand marketing. To understand what’s to come, it’s useful to look at what gets awarded—and what doesn’t—at the Cannes Lions Festival of Creativity. Based on what we saw ...

Discover ingenious ways to increase brand visibility on a budget. Unveil key strategies to elevate your brand's presence ...

Expertise and opinions of authors published by ForbesBooks. Imprint operated under license. What inspires us to buy a particular product over its competitors? Is it trust in the product itself? Or is ...

Rodney Mason is Head of Marketing Brand Partnerships at LTK with deep experience in marketing and research for leading brands and retailers. Nielsen recommended in a recent report that brands should ...

In 2021, when Tom Rinks was asked to rebrand an oral care company, he had a few thoughts: The name sucked, for one. The market looked impenetrable. And the product was boring as hell. It was right up ...

Not often will a product with such a simple purpose resonate so much with consumers and attract such a loyal following. And even less likely is that product to come from a brand that’s over 100 years ...