To grow your agency, you need to lose some clients. While it sounds crazy at first, there is actually value in that thought. Understanding why clients leave enables you to improve your acquisition and ...

You feel it in your stomach before you see it in the dashboard. MRR is flat, signups look decent, but something isn’t moving ...

There’s nothing worse than putting your time and energy into converting leads only to see them stop using your product a month later. The ability to secure and satisfy these customers will result in ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Marguerita is a Certified Financial Planner ...

Churn rates are the most widely used metric for evaluating the success of subscription-based businesses. Here’s how they are calculated, and how they can be improved.

Customer churn—when people stop using your products or services—can be tremendously costly. That's why it's essential for businesses of all types to understand what their churn rate is and to reduce ...