Magnum Ice Cream is scaling back a scented ad at King’s Cross station after commuters complained that the aroma was “sickly” ...

London commuters got a whiff of something unexpected this week — and it wasn’t just the usual Tube funk. Ice-cream giant ...

Add Yahoo as a preferred source to see more of our stories on Google. Halo Top ice cream launches the most significant marketing effort in its history with new agency of record, Digitas Chicago. - ...

Things in my life have a tendency to get out of hand really quickly. This morning, for example, it took only 10 minutes for me to go from distraction to disaster. So, I’ve been meaning to take a ...

Smelly tube station ice cream advert sparks nausea complaints from commuters - The ‘multi-sensory’ ad emits a strong chocolate scent ...

Halo Top, after sitting out the national advertising game for the past three years, returns with a new agency, products, and campaign, touting its better-for-you positioning with an indulgent, ...