It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only around 630 Mister Softee ...

Excited children run through parks and race down blocks to get cones, bars and soft serve on sweltering summer days as the sound of the iconic jingle gets louder and the ice cream truck nears. While ...

Mister Softee is going hard on some copycat ice cream trucks. The New Jersey-based franchise claims that three Big Apple operators are trying to trick children by using “imposter” trucks painted to ...

The bell of an ice cream truck used to signify when an ice cream truck was coming near you. Now, there’s an app for that. The Mister Softee app allows people to track their favorite ice cream truck by ...

LAS VEGAS (KLAS) – Social media posts mistakenly identified a law enforcement-themed Las Vegas ice cream truck as an Immigration and Customs Enforcement vehicle, leading its owner to fear for his ...