One of my favorite aspects of the new Ford Bronco is how effectively it pays homage to the original Bronco. Everything from the upright grille and slab-sized fenders to the boxy roofline and swing-out ...

Icon’s vehicles are all about subtlety, but its new, $450,000 Ford Bronco EV takes that to the nth degree. “You swore you’d never do another EV,” I said, helpfully reminding him. “We’ve had many ...

Garret Donahue, a Southern California native, has been involved in car culture for the majority of his life. From organizing local group drives to attending open track days, Garret dives deep into the ...

ICON's founder likens the classic Bronc to a "good pair of flip flops," an odd assessment for something costing $300,000.

Air Lift Company announced the release of a new LoadLifter 5000 kit for the 2021-2024 Ford Bronco. Air Lift air spring kits are designed to work with the vehicle's existing coil spring suspension to ...

There’s no shortage of electric restomods on the market these days. For enough green, companies will happily strip a canon-rich old car or truck of its gasoline engine and complex conventional ...

Los Angeles-based custom car maker, ICON 4×4, is celebrating its 100th Ford Bronco with a custom new school edition. The modified manufacturer has become a connoisseur of the American-made truck, so ...

ICON invited us up to its office in Chatsworth, CA, to have a chat with its founder, Jonathan Ward, and to take a quick spin in its bonkers new Bronco EV restomod. Jonathan Ward is stuck in the past.