The state of Colorado has embarked on a branding process to build a brand that will last and help unify Colorado to all stakeholders including residents, businesses, visitors and prospective ...

I just led a rebrand for my current company, and, honestly, it’s my favorite kind of work as a marketer. Not just because it’s engaging, but because it’s actually good business. Seeing the ...

Expansive opportunities lie within a musician's online profile. Let's dive into the profound significance and benefits that strategic branding can bring: 1. Visual identity as a signature: At its core ...

In today's dynamic and competitive business landscape, marketing leaders are constantly seeking ways to demonstrate their marketing activities' effectiveness and return on investment. Traditional ...

Spoiler: it's not the same as user experience or customer experience.

Television "continues to play a powerful role in creating brand awareness and influencing consumer purchase decisions." That's a key finding from a study conducted by the trade association squarely ...

Industry expert Zuzanna Gierlinska reflects on the importance of considering brand safety while making strides with AI. Cannes Lions 2024 may seem like a hazy, rosé-tinted memory now, but among all ...

To be blunt, what is brand purpose and why is it so important? The definition of purpose is ‘the reason why something is done or exists’. So, your brand purpose is why your business exists. I can’t ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Cannabis brands need to market to a mainstream audience, while also focusing on their target customer. This unique balance was a common theme from speakers at the 2023 Benzinga Cannabis Capital ...