Indriya CEO Sandeep Kohli views store count as a milestone, not a target. Launched in July 2024 under Novel Jewels with four stores, the Aditya Birla Group brand has expanded to over 41 stores so far.

Amit Dharap, Head – Retail, Indriya (Aditya Birla Jewellery), on building a design-first brand, scaling to 50 stores in 18 months, and why “slow romance” defines modern jewellery retail In less than ...

On January 18, 2025, Indriya, an Aditya Birla Jewellery brand, announced the launch of its first-ever bridal collection. The brand unveiled an ad featuring Bollywood actors Aditi Rao Hydari and ...

BHUBANESWAR: Indriya, the brand jewellery store of Aditya Birla Group, was inaugurated at Chandrasekharpur in Bhubaneswar on Saturday. The store features dedicated spaces such as a bridal lounge and a ...

Indriya aims to reshape India's jewellery market with unique designs. CEO Sandeep Kohli emphasizes unforgettable consumer experiences. Aditya Birla's trust factor attracts both branded and unorganised ...

Indriya, the jewellery retail venture of the Aditya Birla Group, has opened its third store in Bengaluru and plans to more than double its presence in the city this year as part of a strategy to ...

Indriya, the jewellery brand from Aditya Birla Group, marks a significant milestone in its national journey, with its expansion into South India, debuting in Hyderabad. With plans to open more stores ...

Indriya, Aditya Birla Jewellery, aims to become among the top three jewellery brands in the country and is sharpening its play in the diamond segment. The brand, which was launched about two years ago ...

Indriya, Aditya Birla Jewellery, continues its expansion in Maharashtra with the launch of its third store in Aundh, Pune. Following the successful debuts in Bund Garden and Pimpri last year, this new ...

Pune, Maharashtra’s cultural capital, is a rapidly growing economic centre with a flourishing jewellery market. For Indriya, the city offers a unique opportunity to engage with a discerning and ...