The debate has raged for years over the pronunciation of the acronym for Graphics Interchange Format file type. In one camp, there are those who pronounce GIF with a hard G, as in "good" and "girl." ...

Abrar's interests include phones, streaming, autonomous vehicles, internet trends, entertainment, pop culture and digital accessibility. In addition to her current role, she's worked for CNET's video, ...

Long before viral sensations like "the dress" divided the internet, another online phenomenon was already polarizing the masses: the pronunciation of "GIF." The GIF — or graphics interchange format, a ...

Out of all of the questions that have plagued the Internet, the question of how to pronounce “GIF” has a special and frustrating place in people’s hearts. Short for Graphics Interchange Format, the ...

Forbes contributors publish independent expert analyses and insights. I write about how to do more with your consumer gadgets. Jif, yes that Jif, has teamed up with GIPHY to release special edition ...

How to correctly pronounce the word “GIF” has been the subject of a fierce debate for years — and it's only intensified as more and more GIFs are created. Now, one of the country's most popular peanut ...

The peanut butter brand sounds different than a term for animated looping images GIF, GIPHY, Jif. Chances are you read those three terms differently, but you know exactly how you think it should sound ...

It looks like we finally may be able to put the argument to rest, thanks to Jif peanut butter and online database Giphy, both of which have teamed up to make a definitive ruling for once and for all.

GIF vs JIF. It’s been argued back and forth for years and probably will be forever. People give plenty of reasons why they choose one over the other but now Smucker’s is weighing in on the debate. You ...

Jif has released a limited-edition jar of GIF peanut butter in a collaboration meant to be as smooth as the product itself. The purpose is to "settle the great debate" over how to pronounce the ...

Sometimes you just look at a thing that suddenly exists and ask yourself “Holy shit, why didn’t someone think of this sooner?” So when I booted up Twitter this morning and saw a peanut butter jar with ...