Ask any beauty editor for their best foundation recommendations and I guarantee you, IT Cosmetics CC Cream will feature in their top three. Having launched onto QVC back in 2016, the lightweight face ...

And Just Like That star Kristin Davis was announced as the new face of cosmetics brand IT Cosmetics' Nude Glow CC+ Nude Glow Foundation. As part of the brand's “The Glow Comes Naturally” campaign, the ...

The company's CC+ Cream is called "Your Skin But Better," which sounds like the ideal makeup look for most people. This best-selling CC cream is really multiple products in one: a foundation, a ...

Founder of beauty company, IT Cosmetics, Jamie Kern Lima talks about her rise to the top. Jamie Kern Lima is the founder of IT Cosmetics, a company she started in her living room and grew to the ...

As the warmer months are steadily approaching, so are everyone’s desires to shed those heavy layers — including oversized puffer coats, winter worries, and even heavier foundation formulas. That’s why ...

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This rare 45% off deal on It Cosmetics CC Cream won’t last! Get flawless coverage, SPF 50, and skincare benefits all in one. Don’t miss your chance to save on this multitasking must-have. Get ...

If you’ve ever wanted a CC cream that does more than just even out your skin tone, you’re going to fall in love with IT Cosmetics’ latest drop. The Your Skin But Better Nude Glow has a ton of the ...

If you purchase a product through a link on our site, we may receive compensation. Offering medium coverage, the skincare-inspired concealer is formulated like a multivitamin serum, containing vitamin ...

So, what sets this mascara apart in a market saturated with options? For starters, the IT Cosmetics Superhero Mascara is clinically tested to deliver dramatic volume and length in just one coat. Its ...

IT Cosmetics is a makeup and skin care brand best known for its fan-favorite complexion products—namely its CC+ creams (basically, the midpoint between tinted moisturizer and foundation). What many ...