Jaguar's rebrand took place late in 2024, and more than a year on, we're still waiting to see the British manufacturer's first car under this new strategy in production guise. Becoming arguably the ...

While some dealers remain optimistic, others are worried about the future. Jaguar wants to step out of BMW’s shadow and chase Bentley by moving upmarket through a bold rebranding. It’s waving goodbye ...

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Translated from German, the comments made read as follows: "If we are honest, there is currently no business case for the brand. We have signed that we want to continue with Jaguar in the future.