NEW YORK (AP) - Transformers fought for world domination in "Revenge of the Fallen." Now they're taking aim at Lego. Hasbro Inc., the No. 2 U.S. toy maker, is joining the building-block fray with a ...

I was pleased to have received a sampling of Hasbro's latest addition to the building-brick genre: KRE-O Transformers. We received a Bumblebee 75-piece set and Kreon minifigure in mid-October, both of ...

SAN DIEGO — Hasbro Inc. used the massive Comic-Con International in San Diego to announce an expansion of its KRE-O brand of construction toys to include the Dungeons & Dragons role-playing game. The ...

Hasbro has just announced the expansion of their KRE-O building set lines to include the popular role playing game “Dunegons & Dragons” in addition to more sets from the Transformers, G.I. Joe, and ...

For a long time if you wanted a blocky building set, Lego was the only way to go. Hasbro launched its own block building set line a year or so back called KRE-O. Some of the first building sets that ...

The annual industry con Toy Fair has begun in New York City, with Hasbro kicking things off as usual with a look at all their new collectibles. First up, to boldly go where no man has gone before, the ...

Zynga and Hasbro revealed today another installment in their alliance that combines toys and social games. Today, the companies announced that Hasbro is working on a CityVille Invasion line of Kre-O ...