Jason Hairston didn't set out to outfit SEAL Team Six. They came looking for him—in a good way. Not the lethal way. An ex-football player who's still got the shoulders, Hairston is man behind Kuiu (it ...

Performance outdoor apparel brand KUIU has extended its global Direct To Consumer (DTC) and marketing reach into 37 international markets in partnership with ESW, the world’s leading DTC ecommerce ...

When you’re covering serious miles in unpredictable terrain, your boots aren’t just footwear; they’re gear. And like any gear, they must perform, hold up over time, and keep you comfortable. I wore ...

For six years, Jason Hairston adamantly refused to raise any outside capital for his hunting gear company, Kuiu. He wanted to stay in control of the business and the brand. And frankly, he didn't need ...

As a western hunter, the backpack I select to go over my shoulders matters. Janky, subpar builds lead to discomfort. When you're uncomfortable, you're more likely to be distracted. If you're thinking ...

For avid backpackers, the search for a lightweight pack that is both comfortable and able to carry a hefty load seems to be never-ending. Gear maker and retailer Kuiu believes it's come up with a ...

Kuiu has disrupted the camouflage market in recent years, making technical outdoors clothing that’s not just radically high-performance, but which also looks cool while obscuring the human silhouette ...

To save 10% on Kuiu hunting and everyday gear, create an account with Kuiu. Under your Account Menu to the left, click “Military/First Responders” link and follow the instructions in the popup to be ...

DIXON (CBS) - Another suicide connected to possible football-related brain injuries has left a UC Davis Athletic Hall of Fame member and former 49er dead. Jason Hairston was also the founder of a ...

For six years, Jason Hairston adamantly refused to raise any outside capital for his hunting gear company, Kuiu. He wanted to stay in control of the business and the brand. And frankly, he didn't need ...