Besides addictive K-dramas and K-pop, the Korean wave has made waves in another industry: Hair perming. From C-curls to S-curls, the glamorously wavy tresses of Korean stars are inspiring serious hair ...

We spoke to top Perm experts in Singapore, including Justin from Zinc Korean Hair Salon, Ryu from Flamingo Hair Studio, Jesly from Picasso Hair Studio, Megumi from COVO Japanese Hair Salon and Junhee ...

The modern male perm is softer, more natural and has taken off, thanks to K-pop and TikTok. The modern men’s perm, once popular primarily among Korean and Korean American men, has gradually expanded ...

As a part of the Leo Gala Series to give wider publicity to Korean culture and promote its beauty beyond the facade, Asia Society Korea presents to you a special article on the unique hairstyle of ...