It’s hard to believe that mascara still stands by us after all that we ask of it: to lift, curl, lengthen, volumize, and separate. More still, to last all day without wearing off, flaking, or giving ...

Keep your eye on the prize and reach new lengths with these 30 best eyelash serums. They say youth is wasted on the young. Similarly, the best eyelashes seem to be wasted on adorable babies who don’t ...

I'm officially at the point in my life where I can't be bothered to spend a full minute meticulously coating mascara on each eye in the morning as part of my makeup routine. And while I love a ...

Let's get real. As much as we can fall in love with a mascara, we can't ever say quite the same for the way it charmingly flakes onto our cheeks or how we have to scrub it off after wearing it. That's ...

Raise your hand if you'd like to have fuller, flutterier lashes. Now, raise your hand if you want to achieve that without using falsies or eyelash extensions (come on, I can't be the only one!). Turns ...

Interested in lash serum? You're not alone: Web searches for “lash serum” have nearly doubled in the last six months, according to insights from Exploding Topics, while "lash serum” and “the best lash ...