Following in the footsteps of Mario, Bluey, and Sauron, The Lego Group and Netflix are officially joining forces with a new ...

LEGO and Netflix partner on buildable set with pre-orders opening spring 2026, followed by HUNTR/X character sets in 2027 ...

Lego is leaning into Pokémon nostalgia with the launch of preorders for three new Pokémon-themed building sets, all scheduled to release on Feb. 27, 2026. The new lineup blends detailed builds with ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

A gold trophy with a Smart tag was the target to get closest to, and each player would shake a duck to activate it, and then ...

Lego is proving that it can build protection along with plastic bricks. The famous Danish toy company is turning its high-quality production standards and facilities toward producing face visors for ...