LA CROSSE (WKBT) -- Wisconsin's Department of Tourism announced Tuesday that the state's tourism industry reached a new high in 2024. In 2024, tourism generated a historic $25.8 billion in total ...

LA CROSSE, Wis. (WEAU) - Wisconsin’s Department of Tourism says in 2023, La Crosse County broke personal records with $307 million in direct visitor spending. The county also reached just over $500 ...

Last year was record-breaking for tourism in La Crosse County, and a new Wisconsin Department of Tourism report shows the region brought in $307 million in direct visitor spending that contributed to ...

The University of Wisconsin La Crosse, UW La Crosse, hosted a vibrant and engaging series of events in celebration of ...

LA CROSSE, Wis. (WEAU) - The La Crosse Sport Show is preparing for its 47th annual event at the La Crosse Center. Campers and boats are being put into place and vendors are putting the finishing ...

In a pit stop break on his way to the La Crosse Amtrak station from the Green Bay Packers Hall of Fame, Gov. Tony Evers visited The Sweet Shop on the North Side of La Crosse to advocate for National ...