The Return of the Curl After a long stretch of pin-straight, glass-hair trends, the perm has waltzed right back into the ...

First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

A digital perm, on the other hand, creates the most defined curls out of the three. If done by a Japanese stylist, you’ll find that the resulting curl will be loose curls that look exactly like what ...

She spent so much time and used so many products to get her hair to curl that her friends encouraged her to try a more permanent solution. This was the first time she had chemically treated her hair, ...

With lockdown forcing Britons to go months without a haircut, many of us will be keen for a complete mane overhaul when salons finally reopen in April. One style that's seen an unexpected resurgence ...

If you grew up thinking that perms were the stuff of '80s nightmares — with frizzy curls, massive heights, and teased bangs — then you're going to want to sit down for this: perms are very much back ...

If you're someone that likes to regularly switch up their hairstyle, then you'll probably know exactly what it feels like when you try something new that doesn't quite work. And that's exactly what ...