Lucky Charms, the cereal that’s been enchanting mornings for generations, is taking its iconic rainbow to new heights.

MINNEAPOLIS--(BUSINESS WIRE)--Lucky Charms is launching three magically delicious new ways to add a little bit of luck to your day — Lucky Charms Rainbow Sprinkles Cereal, Lucky Charms Jumbo Rainbow ...

MINNEAPOLIS — General Mills is expanding its Lucky Charms cereal brand with two new varieties. The new cereal varieties include Lucky Charms Rainbow Sprinkles, which features birthday cake-flavored ...

As someone whose only two distinguishable emotional states are "cake" and "looking for cake," I am pleased to inform you that yet another option has thrown itself at our cake-loving feet. Not only ...

Celebrate St. Patrick’s Day with Lucky Charms Rainbow Sprinkles and Make Room in Your Pantry for Jumbo Rainbows – Hitting Shelves Later this Spring MINNEAPOLIS--(BUSINESS WIRE)-- Lucky Charms is ...