The toy’s cauldron design is delightfully detailed, with embroidered stars, a bubbly green “potion” rim, and colorful accents ...

NYC dad Ernest Baker wanted to make magic happen for his five-year-old daughter Frances this Christmas. And all his doe-eyed darling wanted was the spellbinding, mist-making Magic Mixies Magic ...

One of last Christmas' hottest toys has proven to be just as much of a hit with adults as children, with dozens of grownups sharing videos of themselves using the 'magic' item on TikTok. The $69.99 ...

Laurie Schacht, chief toy officer for the Toy Insider, joins TODAY with Hoda & Jenna to reveal this year’s hottest toys, including bumper cars from Walmart, a kid-size exercise bike, a children’s ...

WildBrain CPLG has partnered with Moose Toys to handle representation of the toy company’s Magic Mixies Magic Cauldron brand and its planned line extensions. Through the deal, WildBrain CPLG will ...

An interactive plush Labradoodle puppy with a smart collar and a “magical cauldron” that allows children to brew up furry pets from a mixture of ingredients are among this season’s most-sought-after ...

Which Magic Mixies toy is best? Magic Mixies are great for kids who love interactive toys and craft time. Mixies are fluffy plush toys with big sparkling eyes, little horns and a gemstone on the ...

Since time immemorial, toy trends have been informing what will be the hottest holiday gift every year. From Cabbage Patch Kids to Beanie Babies to the infamous Tickle Me Elmo craze, there's always ...

For kids, the thought of performing real magic and creating their own cuddly, furry friend is a dream. With potions, cauldrons and spell books the new Magic Mixies range from Moose Toys is bound to be ...

Add articles to your saved list and come back to them any time. Melbourne-based Moose Toys, which makes Magic Mixies, is the world’s 13th largest toy company by sales. Despite costing $100, Magic ...