Ludacris is uniting with Trojan, the makers of the most popular condom in the African American community, for their second annual “Magnum Live Large” project. Luda and Magnum are joining forces in a ...

After more than 200,000 YouTube votes, four regional contests and plenty of Magnum®-sized rhymes, the makers of Trojan® Brand Condoms and Ludacris have announced the five winners of the Magnum® “Live ...

Trojan's Magnum condoms and rap star Ludacris are teaming again in a nationwide search for the best freestyle rap artists in the country. The second annual Magnum Live Large Project, which will ...

MAGNUM, the Trojan subbrand of large condoms, has climbed steadily from a 4.6 percent share of the condom market in 2001 to an 18.8 percent share today, according to the SymphonyIRI Group, a research ...

Trojan Magnum Condoms holds a 14% share in the large-sized condom space (as of 2009), and is strong among the African-American community. Yet despite its success, the brand was facing several ...

There’s a piece in today’s Times examining the relationship between Magnum condoms and hip-hop. Like Cristal before it, an “unsolicited lift by hip-hop artists” (i.e., rappers name-checking Magnums in ...