IMGCAP(1)]The mantra “it’s who you know” has always been at the heart of successful new business initiatives for accounting firms. But powerful new marketing approaches and technologies, combined with ...

High-growth accounting firms spend 2.1% of revenue on marketing—double what slower-growing firms invest—but small firms can compete with strategic approaches that don’t require massive budgets. Four ...

IMGCAP(1)]You’ve got enough work to keep a marketer busy full-time and you can afford to hire one, but what’s the best option: hire somebody in-house or work with an outside firm? In a previous column ...

MediaExpress has announced a managed digital content marketing service specifically for accounting firms in and around Los ...

Although accounting departments and marketing departments are separate and distinct, they must work together to monitor sales trends and to manage the effectiveness of marketing campaigns. When the ...

Running a successful marketing agency is like juggling flaming swords while riding a unicycle on a tightrope—exhilarating but also complex. Amid the hustle and bustle, how well you handle your ...

Accountants and marketers might not cross paths in your organization very often, and that's a shame. When your management accounting team collaborates with Marketing Operations to track sales trends ...

Marketing involves selling and promoting a business or product. Accounting involves keeping financial records and maintaining financial accounts for a company. While the specifics of accounting and ...

IBN Technologies outsourcing accounting and bookkeeping services helps marketing firms manage campaign-based billing, reduce errors, and stay financially stable MIAMI, FL, UNITED STATES, July 28, 2025 ...

It’s not uncommon for someone who starts a marketing business to have limited accounting knowledge. After all, marketing and accounting are often seen as having opposite functions—the former dealing ...