Etsy debuted a new marketing campaign this July that advertises the marketplace’s foundation and commitment to being an online store for handmade goods. The campaign includes videos of sellers ...

Consumers can expect to see a lot more marketing from Etsy beginning this month, as the online marketplace invests in mature channels, including digital video and TV. It’s a marked departure from the ...

Etsy launched its holiday marketing campaign, “Give ‘I get you’ gifts,” with a media plan that includes TV spots, out-of-home placements and social media, according to information shared with ...

Are you a print subscriber? Activate your account. By Tim Nudd - 1 hour 40 min ago By Amir Farhang - 1 hour 40 min ago By Ashley Joseph - 23 hours 24 min ago By Ad Age Staff - 23 hours 59 min ago By ...

Etsy launched an ad campaign spotlighting its sellers, part of a new “brand mission” addressing the rise of automation and mass production as threats to the hand-crafted goods the e-commerce platform ...

Etsy should be in dire straits. In 2020, a quarter of Etsy’s gross merchandise was homemade masks. Pandemic ecommerce numbers deflated, Apple ATT reversed the mobile economy, then the recession hit.

Despite evidence of consumers cutting back on crafty splurges, Etsy's quarterly results came in better than forecast. The company outlined how shifts in its marketing approach are helping to boost ...

Video: What is unattended retail and how does it work? Etsy broke the news to sellers on Thursday that it plans to increase the per-sale transaction fee from 3.5 percent to 5 percent. The fee hike is ...

Are you a print subscriber? Activate your account. By Tim Nudd - 1 min 33 sec ago By Ad Age Staff - 26 min 54 sec ago By Adrianne Pasquarelli - 2 hours 49 min ago By Erika Wheless - 2 hours 57 min ago ...