Marketing survey analysis is an important tool for businesses to gain insight into customer preferences and behaviors. It can help businesses identify areas of improvement, develop new products and ...

Marketing research is now having its own AI moment—but it’s not just about faster surveys or automated analysis.

BOSTON--(BUSINESS WIRE)--Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today released findings from its 2024 Marketing Outlook Survey. The ...

Targeting matters most. Surveying the wrong audience can lead to misleading data and poor decisions, even if the questions themselves are solid. Weighting shapes reality. Overrepresenting certain ...

AI bots are corrupting marketing data, from fake survey responses to misleading email engagement. As they become more sophisticated, they’re harder to detect — skewing research results, inflating ...

Information and feedback are two very important sources by which business moves are based. Telephone surveys are done if businesses need immediate knowledge on their customers’ thoughts on the company ...

A survey of HVAC contractors and homeowners found significant gaps between the places that contractors tend to focus marketing efforts and the ways consumers are most likely to search for HVAC service ...

In an era where artificial intelligence (AI) is transforming the way businesses interact with consumers, trust has become a cornerstone of effective marketing. Consumers today are more vigilant than ...

The good news is that a little more than a year after generative AI applications began rolling out, they have had a substantial positive impact on marketing. The bad news is that they still are only ...

An economic slowdown is causing marketing budgets to be slashed. Insider Intelligence's new survey found that this might not impact the creator economy long-term. The data suggests influencer ...