The McDonald’s Minecraft Meal brings collectible toys, spicy sauce, and digital rewards to a new kind of Happy Meal—one that speaks directly to adult fans of fast food rituals and Minecraft nostalgia.

McDonald’s Minecraft Movie Meal brings gaming culture to the Happy Meal box. Here’s how it taps into food nostalgia and multi-generational gaming. McDonald’s Happy Meals have always been more than ...

Hoping to build momentum ahead of the worldwide release of “A Minecraft Movie,” McDonald’s is partnering with the wildly popular video game with its own special meals starting on Tuesday, April 1.

The Minecraft Happy Meal came in the green Creeper box, while the larger Minecraft Movie Meal, meant for adults, came in the gold block box. Each had a toy, with the Happy Meal toy being more ...

Hoping to build momentum ahead of the worldwide release of “A Minecraft Movie,” McDonald’s is partnering with the wildly popular video game with its own special meals starting on Tuesday, April 1.

Add Yahoo as a preferred source to see more of our stories on Google. Hoping to build momentum ahead of the worldwide release of “A Minecraft Movie,” McDonald’s is partnering with the wildly popular ...

The children yearn for the mines. That was proven early in April when A Minecraft Movie shattered box-office expectations, scooping up a whopping $157 million at the box office. This was already ...