Sacramento, California - January 16, 2026 - PRESSADVANTAGE - Silverback Digital Marketing has issued an announcement ...

In the beginning there was the Web, and the Web was good, but for online businesses to thrive we needed advertising. We have come a long way from the first unclickable Internet ads for Sears in the ...

Liftoff Mobile has postponed an IPO that was slated for this week, citing market conditions.

Advertising in mobile apps reached $336 billion globally in 2022, according to Data.ai’s latest annual report on the state of app revenue. That’s up 14% from the app analytics provider’s estimate of ...

AppLovin Corporation is a growth tech stock with strong financial performance and positive analyst ratings. The company provides mobile advertising solutions and AI technology to help businesses reach ...

Marketers today are operating in an outcome-obsessed world. For mobile app marketers, especially, the smallest screen in the home – the mobile phone – has become the default choice for driving ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Moloco, the AI performance advertising company, today released new research on the growing disparity between mobile app advertising spend and consumer attention.

The Mobile Marketing Association has published the latest version of its Global Mobile Advertising Guidelines to address new ad units and the globalization of mobile application specifications. The ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Moloco, a leader in operational machine learning (ML) and performance advertising, today announced the results of a new research study, Beyond Borders: Mobile ...

The Blackstone-backed adtech firm plans to raise up to $762 million as it looks to capitalize on investor appetite for ...

Developers know that building the app is only half the battle, with app marketing being very important to get people using it. Here are ways you can start marketing your mobile app. The development of ...

When you’re in the mobile app industry, the number of daily active users (DAU) is your lifeblood. Growing that number exponentially while maintaining retention should be your number one goal. Although ...