When Ford told us its upcoming announcement would mark the automaker's "next Model T moment," we didn't know exactly what to expect, but we did know it would be something electric. Presumably, it ...
Ford is trying to do for electric trucks what the original Model T did for gas cars: drag a niche technology into the center of American life by making it simple, cheap, and everywhere. The company is ...
Ford Motor Co. CEO Jim Farley announces a new electric vehicle platform and assembly system at the Louisville Assembly Plant on August 11. Less than two weeks after announcing its electric vehicle ...
Ford CEO Jim Farley announced a new EV strategy, calling it a "Model-T moment" for the company. Ford will reveal its new EV platform on Aug. 11 in Kentucky. The new strategy focuses on competing with ...
Ford’s CEO calls its new EV a “Model T moment,” a claim that suggests a revolution in affordability. We analyze if a low-cost, LFP-powered car can truly live up to the legacy of the car that put the ...