This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Modelo is doubling down on its college football ...

The UFC will have a new official beer and malt beverage in 2018. On Monday, the mixed martial arts promotion announced Modelo Especial would replace Bud Light next year. The move will bring an end to ...

Ogilvy & Mather Chicago is popping beer caps after being named to head up advertising for Corona Light and Modelo Especial beginning in January. Corona Light and Modelo Especial are part of the ...

The brand is increasing its media spend this season by 20% as it looks to connect with football diehards and combat sliding consumer demand. Modelo is doubling down on its college football strategy as ...