New Holland debuts compact Workmaster tractors and updated T7 models with improved comfort, power and versatility for modern farm needs.

The 8R/8RX series delivers up to 540 HP for added power and maneuverability. New planter enhancements improve seed placement ...

The U.S. farm machinery equipment market experienced challenges across many fronts in 2025. Recent data suggests many new and ...

In today’s tight farm economy, choosing tech upgrades over buying new can save up to 70% in boosting efficiency and yield.

A tractor and other New Holland farm equipment sit on the lot as S.S. Equipment dealership outside of Hermiston, Ore. New farm tractor and combine sales continue to lag in 2025 after a slowdown that ...

Hay Bale Curling Two Tractor Brands Change Color: Big News from the National Farm Machinery Show! How FFA is Shaping Dealership Leaders Fighting Wild Fires with Tillage Product Video of the Week: Bour ...

The latest Association of Equipment Manufacturers’ report notes the sale of agricultural tractors and combines were down by nearly double-digit in all categories during April and continuing a trend ...