The oat milk company is working with restaurants and cafes to consult on their beverage programs instead of just acting as a supplier.

From Oatly to Who Gives A Crap, Helen Bromley has made a career out of turning challenger brands into category disruptors.

Oatly has seen a UK advertising campaign for its alternative-milk products banned after the Sweden-based company was judged to have made “misleading” environmental claims. The Advertising Standards ...

Oat-milk giant Oatly is throwing down the transparency gauntlet to ‘Big Dairy’ by offering to give away free (paid by Oatly) advertising space if dairy brands are willing to publicly disclose answers ...

Oatly Group AB (publ) (Nasdaq: OTLY) (“Oatly” or the “Company”), the world’s original and largest oat drink brand, today announces the second chapter of its global collaboration with Nespresso, ...

Whether it’s on a shelf, Instacart or an online shopping page, a brand needs to take advantage of every inch it has to express itself and entertain potential customers. At least that’s always been the ...

“If we’re not ruffling feathers, we’re doing something wrong,” Michael Lee, Oatly’s creative director says about the brand's long history of causing beef with big dairy. “But we don’t want to break ...

“Oatly has crossed the line from hip to basic,” Bloomberg food reporter Deena Shanker recently declared on Twitter. That may be a diss, but it’s also a testament to the 27-year-company, which counts ...