In his decades as the face of Kool-Aid, the Kool-Aid Man has been known primarily for bursting through walls to offer up his namesake beverage with an “Oh yeah!” catch phrase. On Monday, Kraft Foods ...

Kool-Aid is unveiling a new look for its big red mascot Monday, as the powdered drink brand looks to refresh its image and tout a new liquid mix. Subscribe to read this story ad-free Get unlimited ...