In business, what some people see as challenges, others see as opportunities. In the thriving and dynamic rich media business, this paradox may be even more evident. Case in point: online video ads.

NEW YORK—A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) ...

Video ads have become a game changer in pay-per-click advertising. At my agency, we've worked with clients who weren't sure about video ads, considering them expensive or complex. But the ...

Views, impressions, and completion rates aren’t persuasion. Attention, creative strategy, and better measurement determine video performance.

Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...

The results are based on an analysis of about 3 billion video ad impressions served across the Mediamind video ad network from 4,200 video campaigns during the first six months of the year. When the ...

AdPlayer.Pro, the world’s leading provider of online video advertising tech solutions, has launched new features in its flagship ad-enabled video player and enhanced its video ad server platform’s ...

Online video is a great way to capture your customers’ attention, but how do you know if it’s working? Ryan Van Fleet, director of insights and analytics at Tremor Media, has produced a video and Dan ...

In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs.