Years ago, startups called Uber and Airbnb changed the way Americans thought about taxicabs and hotels. An app named Swimply is attempting another paradigm shift. This time, the subject is swimming ...

Want to spend your summer poolside but don’t have one of your own? An Airbnb-esque platform can hook you up with someone else’s backyard pool by-the-hour. Swimply allows pool owners to list their ...

INDIANAPOLIS — We rent houses, cars and now, pools. It's a service available in the Indianapolis area that works like Airbnb. William Smith and his wife, Greta, enjoy being outside. William is a ...