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Body-positive advertising – Diversity, equity and inclusion strategy

Diversity, equity, and inclusion (DEI) is essentially at the heart of all customer-centric organisations. DEI in marketing is about acknowledging, accepting, representing, and celebrating the ...
MediaPost

Ads Send Positive Vibes When Consumers Can See Themselves In Them

Across nearly every group, when people feel genuinely recognized on the screen -- meaning they feel represented in the message -- they have more positive thoughts about the ads viewed, according to a ...
The Washington Post

Positive Negative Ads?

How can John G. Geer, who said he has researched negative ads, be so naive in his support for this form of reckless campaigning ["Those Negative Ads Are a Positive Thing," Outlook, Oct. 12]? I would ...
WRAL

Mentions of Trump in campaign ads are more positive than even Bush post-9/11

(CNN) — Positive references to President Donald Trump in June and July congressional campaign ads bested even those of President George W. Bush -- whose approval ratings after 9/11 were some of the ...
The Washington Post

Political Ads and the Voters They Attract

Even though it pains me to report it, those negative political advertisements designed to scare the pants off us appear to work quite well. But here's a surprise -- so do those positive ads filled ...