The properly prepared and distributed press release announcing a dealer donation benefits the nonprofit organization and the dealer. Beyond being a source of free advertising, the press release ...

Public relations (PR) professionals tend to have a lot on their plate. From organising media tours to responding to press requests, we’re willing to bet your day is packed. That’s why some PR pros use ...

As a public relations professional, you're well aware of the challenges that come with crafting the perfect press release. You need to grab attention, convey key information and entice journalists to ...

WHETHER YOU’RE A RETAILER announcing a store opening or a vendor announcing a market event, knowing the difference between a press release and a pitch, when to use them, and how to write them ...

With a majority of readers skimming the news, how can you present your press release so that you see optimal results? In today's world with a 24/7 news cycle and with content delivered through various ...

Public relations is the lifeblood of any successful business, and press releases are key to maintaining and growing a company’s reputation. In this guide to press releases, we’ll detail how to ...