Skift

Priceline’s Latest Campaign Uses March Madness to Tap into Sports-Driven Travel

Priceline’s latest marketing campaign looks to March Madness to drive travel bookings, launching one week ahead of the annual U.S. college basketball tournament. The campaign taps into a growing ...
Morningstar

Priceline's New AI-Powered Neighborhood Edition is First to Match Travelers' Preferences and Vibes with Unique Destination Recommendations

Available exclusively on the Priceline app. Penny Maps: Seamlessly integrated into Penny, Priceline's AI-powered travel assistant's chat functionality, this feature maps out any place mentioned—hotels ...
abc27

Southwest Airlines Takes Off with Priceline: More Flights, More Smiles, Same Great Fares, Now Available Directly on Priceline

NORWALK, Conn. and DALLAS, Aug. 6, 2025 /PRNewswire/ -- Priceline, the OG of online travel deals, is adding even more reasons to go to your happy place with the arrival of Southwest Airlines ®.
Skift

Southwest Airlines Flights Are Now Available on Priceline

Priceline is the second online travel agency to partner with Southwest as the carrier looks to widen its distribution channels amid major shifts in its business model. Southwest Airlines flights will ...