Research shows that persona prompting "reliably" damages accuracy for some types of tasks but works well in other categories.

Generative AI has become a practical tool in search, content, and analytical workflows. But, as adoption increases, so does a familiar and costly problem: confidently incorrect outputs. Also called ...

What if the secret to unlocking the full potential of AI isn’t just in the technology itself but in how you communicate with it? Imagine asking an AI to solve a complex problem, only to receive a ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I have put together a comprehensive ...

Master ChatGPT by improving your prompts. Demand explanations, checklists, and improvement suggestions. Iterate on prompts, explore automation, validate audience appeal, assess quality, generate ...

Think about your best experiences as a customer. You show up at your favorite hotel chain. Upon check-in, they inform you that they’ve already put two bottles of sparkling water in the refrigerator ...