In this clip from their spirited debate moderated by TVREV's Alan Wolk at Streaming Media Connect 2025, Philo's Aulden Kaye Yi makes the case for monetizing CTV content through programmatic ...
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Marketing attribution models: The pros and consThe pros The cons Dig deeper: Your guide to Google Analytics ... helping to fine-tune marketing strategies for long-term success. However, no single model is sufficient on its own.
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