Professional marketing teams engage in different activities in the digital landscape, including: Content (blog posts, articles, whitepapers, research studies, ebooks, sales page copy, email ...

The pros of Starbuck’s campaign was that it got people talking about Starbucks; generated buzz, and Starbucks achieved higher sales because the news story put it on consumer’s minds. In fact ...

Cons of generative AI in marketing Not surprisingly, the rise of generative AI models hasn’t been without criticism. For instance, many fear AI could replace human marketers in specific roles as ...

The Pros and Cons of Printed Marketing Materials. by Ayaz Nanji. ... Some 63% of marketers surveyed say digital marketing generally has a higher ROI than print marketing, 14% say print has a higher ...

In the world of college marketing, can a picture be worth a thousand tweets? It is difficult to appraise social media tools so precisely. But colleges are excited enough about the potential of ...